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Jun 4, 2020

[CA/GK] OTT

An “over-the-top” (OTT) media service is any online content provider that offers streaming media as a standalone product. The term is commonly applied to video-on-demand platforms, but also refers to audio streaming, messaging services, or internet-based voice calling solutions.

OTT services circumvent traditional media distribution channels such as telecommunications networks or cable television providers.

As long as we have access to an internet connection — either locally or through a mobile network — we can access the complete service at our leisure.


Advantages of using OTT:-

·      High-value content at low cost.

·      Original content like Netflix and Amazon prime.

·      Compatibility with multiple devices.


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