Election Commission’s
SVEEP for 2016 State Assembly Elections
In
view of the ongoing elections, the Election Commission of India has
systematically undertaken various SVEEP (Systematic Voters' Education and
Electoral Participation) initiatives to ensure inclusive and ethical
participation in all the five election going states. SVEEP initiatives in West
Bengal and Assam has led to huge voters’ turnout during 1st Phase of poll in
both the States. State wise steps being undertaken under SVEEP by the Commission are as follows:
West
Bengal & Assam
·
Target specific
initiatives being taken to make elections accessible to all especially Persons
with Disability, marginalized segments, identified vulnerable groups and senior
citizens.
·
West Bengal has
the unique distinction of identifying electors with disability PS wise. Special
facilitations are being extended to this category of voters.
·
BMF (Basic
Minimum Facilities) were ensured at all Polling Stations – i.e. drinking water,
adequate lighting, ramps, help desks etc
·
All Women polling
Stations were set up in identified locations to spread the message of
participation especially among women. 1532 Women polling stations and 3452
Model Polling stations are set up across West Bengal.
·
Voter slips being
distributed to each and every elector on the voter list. Reminder messages
being sent by the election machinery on the poll day through sms, as tickers on
television and cable TV and through FM radio.
·
Booth Awareness
groups are activated at every booth level to disseminate information about the
time and day of poll and other related information.
·
Awareness
Observers were deployed in the two states to ensure implementation of various
SVEEP instruction of the Commission.
·
West Bengal have
been using district specific Mascots to spread the message of electoral
participation e.g. Red Panda in Darjeeling, Votu Da in many districts, Fazli
mango in Malda, EPIC man in N Parganas, Baghu the tiger in S Parganas, Gangetic
Dolphin in Hoogly, Moteshwar in Purulia, Anando in Birbhum etc.
·
Election on wheel
or mobile Tableaus with a mobile mock polling station doing the rounds of all
blocks carrying information and EVM to familiarise people on the voting
process.
Tamil
Nadu
·
The slogan for
Tamil Nadu is 100 % enrolment and 100%
voting and depicted as #TN100percent on social media.
·
“Low cost, high
visibility” initiatives of the State include SVEEP messages on shopping bags of
all the supermarkets in the state and milk packets (with the cost being
incurred by the Supermarkets under partnership.
·
All Bank’s ATM
screen savers to change to the message for vote a day before the poll.
·
Special measures
to enroll newly married girls by using the data available with the village
health nurses of pregnant mothers, and providing them with facilitation.
·
Cinema Slides in
670 theatres, radio spots on FM and Community radio, TV spots, posters,
hoardings and pamphlets besides music videos with popular celebrities
·
32 mobile video
vans with 14’X7’ rotating screen with exhibition to cover all ACs and
disseminate information
·
1400 colleges
covered under enrolment with DEOs confirming electoral registration of all
students in these colleges
·
Old Age Homes in
the state covered under SVEEP
·
BSNL to play
SVEEP jingle on 15th-16th May day as caller tune
·
Partnership with
Twitter and Facebook; 1.1 crore TN FB user to get reminders on poll day.
Twitter to also send alerts on poll day.
·
Ethical Voting
campaign to roll out from 15th April.
Puducherry
·
Signature
Campaign in the State, with special emphasis on ethical informed voting also.
·
Mobile polling
both have also been made for creation of awareness, which shall be inaugurated
on Commission’s visit
·
2 short films by
NFDC, which shall be screened in the cinemas as well as distributed in
colleges, Radio jingles been used.
·
Nehru Yuva Kendra
is being utilized for creating awareness
·
Election messages
stamped on milk sachets, an initiative which received good coverage in Media
·
Special camps for
workers (blue collared as well as white collared)
·
Special
initiatives for PwDs including identification of PwD in every AC upto PS level,
volunteers have been employed to facilitate PwDs.
·
Other outreach
initiatives included inserts in print & Electronic Media, Post Cards/
postcards and dedicated mobile vans for VVPAT awareness
Kerala
·
Student
Ambassadors have been appointed in all the educational institutions of and
above + Two levels to ensure all eligible in the age group of 18 -19 are
enrolled.
·
Special targeted
campaigns were organised in all Tribal settlements in the State to ensure that
the Tribal population are not left out.
·
The areas have
been identified where polling percentage was below the state average of 74.02%
in last Lok Sabha elections to cover them by SVEEP activities in the coming
months.
Through
these SVEEP initiatives, the Election Commission of India endeavours that all
eligible electors are well informed and educated to ensure inclusive and
ethical participation
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