In
a first-of-its-kind initiative in the country, the Election Commission has
roped in Twitter to boost its #TN100percent campaign, which aims to achieve
maximum voting during the May 16 Assembly polls in the State. On the cards are
a reminder to vote on May 16 to all twitterati who have used the #TN100percent
tag in their tweets, a celebrity-signed digital poster and a specially designed
emoji.
Chief
Electoral Officer of Tamil Nadu, Mr. Rajesh Lakhoni said that, this is the first time in the
country that the Election Commission is joining hands with Twitter for election
campaign. Twitter has come forward to help us ensure increased voting in the
May 16 Assembly polls.
Twitter
India’s Head for News, Politics and Government Raheel Khursheed said, from now
till the day of polling, Twitter will make use of the full might of the
platform and make sure that the message reaches as many people as possible. The
joint campaign would be a sustained one and will have both in-product and
off-product components.
Digital
posters from celebrities, notifications in the product on the polling day and
specialised emojis , specifically for #TN100percent, are would be some of the
components planned. Replying to a query on the special emoji that would be
designed specifically for the #TN100percent campaign, Mr. Khursheed said it
would be launched on Twitter.
Asked
whether this was the first time Twitter was joining efforts with the EC in the
country, he replied in the affirmative. He said that Twitter has had
collaborated ions with election authorities in other countries including the
Philippines.
=========================================
No comments:
Post a Comment