[CA] IAMAI Report

According to ‘Digital in India’ report by the Internet & Mobile Association of India (IAMAI) & Nielsen shows that for the 1st time has more internet users in rural areas than urban, where rural India had 227 million active internet users, 10% more than urban India’s about 205 million, as of November 2019.

Ø India exceeds another milestone with 504 million active Internet users aged 5 years old or above, 53 million more than 451 million in March 2019, which makes it the 2nd largest internet user behind China, which has about 850 million users. The United States has about 280-300 million users.

 Ø There are around 71 million kids, aged 5-11 years, who go online using devices of family members. The numbers are boosted by the cheapest internet connections in the world

Ø In Case of internet penetration, India is at 40% when compared to over 88% for the US and 61% for China, which makes India behind both countries.

Ø There was an increase in female internet users at 21% as compared to 9% for males during the March-November period & 26 million new female users accessed online during this period. These changes can be found on sites such as women-centric POPxo, which has increasing users from small towns and in local languages.

Ø The possibility of adding new users in the middle of nowhere is greater in the coming few years. The top 8 metros had an internet penetration of 65% as of November 2019, compared to 63% as of March 2019.

Internet Penetration in India:

·       Internet penetration is the percentage of the total population of a country that uses internet.

·       Active internet users are the users who have viewed the Internet at least once during the last month.

#	States / UTs	Cities
1	New Delhi	Mumbai
2	Kerala	New Delhi
3	Jammu & Kashmir	Bengaluru
4	Haryana	Kolkata
5	Himachal Pradesh	Chennai