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Jun 29, 2015

[CA/GK/Econ] Tourism in India

Tourism issues 




 Tourism contributes to 9% of global GDP. >6 trillion USD in absolute terms.
·        >25 crore people employed worldwide. 1 in 11 of total world jobs comes from tourism.
·        But, India has not tapped the full potential of its tourism sector. Hardly 4 crore people employed.
·        India has not been able to convert its comparative natural and economic advantages into competitive advantages.

Tourism related announcements

PRASAD
National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive
Tourist Circuit
Will create 5 tourist circuits around specific themes
Sarnath – Gaya - Varanasi
Buddisht Circuit would be developed
HRIDAY
National Heritage City Development and Augmentation Yojana
Archeological Site
Rs. 100 crore for their preservation


Tourist Arrivals in India (2012 and 2013)

Tourist Arrivals in India

2012
2013
Foreign Tourist Arrivals
Domestic Tourist Arrivals
Foreign Tourist Arrivals
Domestic Tourist Arrivals
1
Maharashtra
Andhra Pradesh
Maharashtra
Tamil Nadu
2
Tamil Nadu
Tamil Nadu
Tamil Nadu
Uttar Pradesh
3
Uttar Pradesh
Uttar Pradesh
Delhi
Andhra Pradesh
4
Rajasthan
Karnataka
Uttar Pradesh
Karnataka
5
Delhi
Maharashtra
Rajasthan
Maharashtra
6
West Bengal
Madhya Pradesh
West Bengal
Madhya Pradesh
7
Karnataka
Rajasthan
Kerala
Rajasthan
8
Goa
Uttarakhand
Bihar
Gujarat
9
Kerala
Gujarat
Karnataka
West Bengal
10
Madhya Pradesh
West Bengal
Goa
Chhattisgarh

E-Visa:

India gets less than 70 lakh foreign tourists every year (rank 41st). In next 3-5 years, we want to receive >1 crore tourists.
  
Budget 2014: E – visa
Solution
Electronic Travel Authorization (e-Visa).
Feature
Foreigner applies online, he’ll get visa in five days.
Benefit
Will increase foreign tourists by 25%.
Where
9 airports in phased manner
Timeframe
Within 6 months
Challenge
Needed approx 600 men in Home ministry to implement it.
     
PRASAD & HRIDAY


HRIDAY
PRASAD
Heritage City Development and
Augmentation Yojana
Pilgrimage Rejuvenation and
Spirituality Augmentation Drive
Ministry of Urban development
Ministry of Tourism
12 Cities
12 Cities
1) Amaravati
2) Gaya
3) Dwarka
4) Amritsar
5) Ajmer
6) Kanchipuram
7) Vellankani
8) Puri
9) Varanasi
10) Mathura
11) Badami (Karnataka)
12) Warangal (Telangana)
1) Amaravati (Andhra Pradesh)
2) Gaya (Bihar)
3) Dwarka (Gujarat)
4) Amritsar (Punjab)
5) Ajmer (Rajasthan)
6) Kanchipuram (Tamil Nadu)
7) Vellankani (Tamil Nadu)
8) Puri (Odisha)
9) Varanasi (Uttar Pradesh)
10) Mathura (Uttar Pradesh)
11) Kedarnath (Uttarakhand) and
12) Kamakhya (Assam).


 National Tourism Policy 2015
The Union Ministry of Tourism released the Draft National Tourism Policy 2015 after re-visiting National Tourism Policy 2002. The policy is aimed at boosting tourism sector in the country. Its objective is to increase India’s share in world tourist arrivals from the present 0.68% to 1% by 2020 and increase to 2% by 2025 and position tourism as a priority on the National political and economic agenda.
Key Features of the Draft National Tourism Policy 2015
• It enshrines the vision of developing and positioning India as a MUST EXPERIENCE and MUST RE-VISIT destination encompassing the aspects of Swachhta (cleanliness), Suraksha (safety) and Swagat (welcome).
• It seeks to evolve a framework for tourism development, which is Government-led, private sector driven and community welfare oriented.
• Its focus is on Employment Generation and Community Participation in the development of tourism industry in a sustainable manner.
• The emphasis of the policy will be on skill development across all segments including setting up of a dedicated university for tourism and hospitality education and deployment of technology in promotion of tourism.
• National Tourism Advisory Board (NTAB) will be set up under chairmanship of Union Tourism Minister and having tourism ministers of States / Union Territories (UTs) and domain experts as its members to monitor the implementation of the policy.
• National Tourism Authority will be established with representation from the trade and industry and interconnected departments or agencies to execute the policy.
• Core infrastructure (airways, railways, roadways, waterways, etc.) as well as Tourism Infrastructure (Swadesh Darshan, PRASAD, Buddhist Circuit, etc) will be developed.
• Focus on domestic tourism as a major driver of tourism growth and on development and promotion of the North East Region and the state of Jammu & Kashmir.
• To attract foreign tourists the government will play a more pro-active and decisive role at multilateral tourism fora such as the South Asian Association for Regional Cooperation (SAARC), the Association of Southeast Asian Nations (ASEAN), India-Brazil-South Africa (IBSA) and Brazil, Russia, India, China and South Africa (BRICS) on themes that link the countries such as the Buddhist Circuit, Ramayana Circuit, Himalayan Circuit, Heritage Circuit, etc.  


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